Digitization of businesses have raised some serious concerns. Most important among them is, how to provide customers with a product or solution with the lowest possible cost in least expected time? To deal with this major concern of most of the business trying to take their business online, we have introduced the concept of white label Apps. First of all, lets understand the concept of white-label? A white label service or a product is that, which is pre produced or pre developed by an independent party and sold to other companies with their branded logo, colors and look and feel etc. This type of protocol is majorly used for generic products which have a huge target audience and fall under the category of mass production. Initially white labelling was confined to goods and merchandizes, but not anymore.
As the world moving towards buying software solutions just like any other merchandise. White label mobile app are gaining more and more importance. These are native mobile application that are pre developed and designed supporting various operating systems. Just like any other merchandise, these apps are developed by the app developers. They then sell these Apps to their clients by white labelling them as per the requirements. White label Apps are usually best option available for businesses who are trying to take their business online with in days, by using a tried and tested product.
WHAT’S THE DIFFERENCE BETWEEN CUSTOM MOBILE APP AND WHITE LABEL MOBILE APP
As we have discussed earlier in detail about a white label apps. A white label app is a readymade pre-built solution. You just have to rebrand it in your own name and position it in the market as if you have created it. Whereas the custom mobile app is the app developed specifically for you, inducing a particular set of features you want into that so you can target your particular audience and use it as per your choice.
TYPES OF WHITE LABEL APPs
There are two types of white label Apps.
The first one is like a multi-tenant app which means that the app has the same supporting infrastructure. But when it is provided to the clients, the features set and the template remains the same. Each App is preconfigured. By adding customer logo, color theme, products listing etc, app can be launched instantly. Basically its a “heat and eat” kind of a meal. These Apps are mostly managed by the App provider and thus are launched by them, which saves a lot of time. App provider makes sure all the latest features are updated and App never crashes. There is room for very little customization in these type of Apps but work well for the companies or businesses who have no tech team or knowledge.
The next one is, single tenant apps. These type of apps reusing the backend code and develop the front end from scratch. Basically its like a half cooked meal with ingredients to be added to taste. Meaning, these Apps require extensive work on the app features set and appearance. So that it won’t be an exact copy of the same other app. These apps are highly customized but require a lot more development and bug fixings.
PROS OF WHITE LABEL MOBILE APP
The top most advantage of white label apps is their low-cost efficiency. It’s very obvious that a readymade prebuilt solution that is available in the market can be much cheaper than building a new custom app as you have to hire designers, developers, project managers. In the second place, you have to outsource app development to a software agency in both cases you have to pay a large amount that is valid too.
P.S. Multi-tenant Apps are even more cost effective than Single-tenant Apps.
No Worries about Project Management:
As you are provided with the readymade rebuild solution you don’t have to worry about the developmental processes at all. In fact, you are already provided with proven readily available solutions for the business. What you have to do is just have to pay the amount and rebrand it. You will completely get rid of the hassles of hiring managing projects and other stuff.
P.S. Single-tenant Apps does require some extent of project management when it comes to customizations and bug testing, hence would require a dedicated resource assigned to the project
Readily available apps:
The biggest advantage of all is, white label apps take your business live with in days. As these Apps are either readily available or are at least have way there, it saves the time an effort required to launch the App.
P.S. Multi-Tenant Apps can even go live within 24 Hours.
CONS OF WHITE LABEL APP
Custom Satisfaction and scope for customization
If you have a custom mobile app in your mind. And need have high customization requirements then white label Apps wont help much. These are pre designed Apps and are usually with little to no room of customization.
Mingles your brand Identity:
White label apps are provided to a number of clients. Besides the fact that you can add your own brand logo, colors and products. But the app design and the user interface often remains uniform. On the other hand in the case of custom app development, you can design the entire app of your own choice.
Apps can get rejected:
Do you remember that Apple banned the publication of white-labeled apps? Thankful for the decision of Apple they took back considering the loss of their clients. However, if we get a look into the new app store guidelines. You’d see that it is clearly mentioned there that the copycat app will be removed. So there is a risk of getting your App banned or removed from the app store. However, working with a professional solution provider than challenge can be overcome.
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