INTRODUCTION TO QUICK COMMERCE
We all are familiar with the concept of e-commerce. If not, let’s quickly run a refresher on E-commerce. Simply put, e-Commerce is electronic Commerce or also known as Internet Commerce. It is basically the online buying and selling of products or services. Due to the technological advancements we are now moving towards new commerce models. One such model is Q-commerce. Q-commerce or quick commerce is the next of e-commerce. As the name suggests quick commerce is all about speed and time sensitive commerce. Q commerce is a relatively new term but old concept. Keep reading the article to explore it in detail.
What is Quick Commerce
Quick commerce is the speedy delivery of the products to its buyer. 2021 saw an upscale in the demands of the consumers. Everything became time sensitive. The covid-19 pandemic was the major factor in shaping the consumer shopping behaviors. Online shopping with fastest delivery service seems to be the only demand from the end customer. Speed and time management is the major concern of the customers for their busy lifestyles. This is not something new. Same concept was working for restaurant food deliveries for ages. Its just that, q-commerce has now expanded in to other industries as well.
Comparison of E-Commerce and Q-Commerce:
Lets be very clear, e-commerce and q-commerce are not interchangeable terms. With some sticking difference in the mode of operations, they both have different meanings and purpose.
Let’s discuss these both in detail so that we can distinguish between the two easily.
Refers to a business model that allows companies to buy and sell goods and services over the internet. A simple website, with cart function and payment gateway connection is all what is required for e-commerce. Order processing time can vary from 1-2 days or even more. The deliveries can be from with in the city, country or worldwide, there is no restriction. E-commerce caters to the larger and grander audience.
As mentioned earlier quick commerce is time sensitive and that is the major difference that sets q-commerce apart.
Quick commerce allows consumers to order daily essentials from close by merchants and can get those delivered with in minutes. Due to a surge in ordering from home, this is now the business model in demand. Q-commerce serves areas of limited reach. Products ordered are delivered directly from physical store or dark stores.
Quick Commerce serves a certain area or neighborhood thus making its reach very limited. On the other hand, the goods can reach customers with in 30-60 mins time window. In q-commerce, provider accepts the order, collects and packs the items and send for delivery.
Advantages of Quick Commerce
The utmost advantage of q-commerce business model is, fast delivery of the products.
Also, it provides the ease of collecting the ordered items from the local favorite stores or dark stores. That’s primarily the factor leading to customer satisfaction and local businesses growth.
Speed and time management are the basic factors that this model works on. Making deliveries faster, reliable and hassle free is the main idea behind q-commerce.
This model provides benefits to the local business owners and help in sustaining the small businesses.
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Q-commerce is very much beneficial for the busy population and for those who can’t go outside for any other reason. The convenience of receiving items at the door step with minimal time, makes it even more attractive. Customers have drastically changed their shopping behavior and so should the delivery model be. Quick Commerce aims at providing quicker deliveries to the customers within a short time span. Adopt this model for your business because this is the future of on demand deliveries.